Optimization
[title]Website Optimization[/title]
Maximizing the Search-to-Sale Experience
UBG approaches Website Optimization as an end-to-end, systematic 4-Step Process resulting in exceptional search engine rankings, highly satisfying user experiences, and meeting or exceeding conversion rate goals.
We provide three types of Optimization Services:
Marketing Optimization Services
Who This Is For :
- Small businesses with limited marketing knowledge
- Larger organizations needing additional marketing resources
Competitive Analysis
UBG starts most of its optimization services with a systematic analysis of the top three competitors in a business’s marketplace. This essential strategic tool will provide a clear and thorough understanding of your competition’s strengths and weaknesses.
Customer Profiles
We will create complete descriptions of the three main types of customers your business is targeting. Demographic information including user habits, cognitive priority, and purchasing urgency give vital insight into customers’ buying behavior.
Market Segmentation
Your customer profiles, together with proprietary UBG tools, are used to identify the most desirable segments of your targeted markets. These market segments serve as the focal points of your business’s marketing initiatives.
Social Media Strategy
UBG will take your social media beyond isolated Twitter and Facebook accounts. We provide you with the roadmap to understanding how your business can properly integrate and utilize this fast-changing, essential form of communication.
Website Optimization Services
Who This Is For :
- Small organizations without sufficient Web know-how
- Larger businesses in need of additional Web resources
Performance Testing
Websites that are slow or tend to crash result in lost customers and opportunity. UBG provides Website Performance Testing and Recommendations to determine and resolve Website limitations before problems plague your business.
SEO Strategy
UBG can provide your business with an integrated and results-driven strategy for search engine optimization. This includes reliable, effective, and legitimate techniques for optimal site structure, page creation, link building, and keyword selection.
Site Analysis
Can your Website attract and retain desired audiences? Is it able to convert visits into sales? Does it create value for your business? UBG’s Site Analysis will evaluate your business’s Website to reveal areas needing modification as well as identify gaps in content or functionality.
Content Planning
Web content is now viewed as a key indicator of what your business can do for people. A productive and sustainable relationship with your target audiences relies on a properly organized plan showing precisely what type of content needs to be created, on what schedule, and by whom.
Optimized Website Starter
Who This Is For :
- Small businesses lacking in-house Web expertise
- Independent professionals in need of additional resources
Complete Website
UBG will provide you with a fully optimized and performance tested Website featuring a clean design, custom graphics, and intuitive navigation. You also get your own easy-to-use content management system so you can update Website text, images or video at any time.
Web Hosting
High-performance hosting is essential for an optimized Website. Our Starter Package makes no compromises and includes one full year of top quality Web hosting. UBG gives you peace of mind knowing that your Website is being properly monitored and managed.
Web Analytics
The Starter Package includes complete setup of Google Analytics for your Website. With the power of Web Analytics, you can clearly understand what Website content your visitors are interested in, where they came from, and how they found you.
Domain Management
Our Starter Package also take care of the initial registration of your domain name (e.g. “mysite.com”) and pay your first year’s fee. UBG also helps find a SEO-friendly name benefiting your brand. Already have a domain name? We will update the records and renew it for one year.
Our 4-Step Optimization Process
1. Personas
Website optimization relies on Personas. Without them, it’s as if you’re driving blind. Every business needs detailed information on their target customers’ desires, abilities and habits. UBG looks closely at your organization’s goals and then develops personas based on the segments of customers that provide the strongest support for your marketing and sales objectives.
2. Keywords
The practical empathy you’ve developed within your personas is the basis for a keyword strategy featuring search terms your customers are most interested in. Properly chosen keywords indicate you’re speaking in terms your audience can appreciate. Keywords form an essential language that both clarifies your Web page’s purpose with visitors and satisfies a search engine’s need for relevant content.
3. Funnels
Known also as a conversion funnel, these serve as a visualization of the sales process taking place at a Website. A funnel accepts site visitors through an entrance that’s either general (e.g., a homepage) or specific (e.g., a landing page) and then encourages a guided discovery of valuable and relevant Web content until reaching a conversion point.
4. Analytics
Web analytics gives a complete and in-depth view of all visitor activity on your Website including within a funnel. UBG can show how to track visitors entering your site, isolate visitor paths that don’t convert well, determine if and where they abandoned a conversion funnel, and identify any distractions or obstructions in the conversion process.
